Video Production for

DA Architects + Planners

Mission

Introduce DA Architechts + Planners’ core values (craftmanship, collaboration, placemaking).

Version 1

3~5 minute video with interviews from the selected members of the organization.

Version 2

< 1 minute. A short highlight reel of b-rolls from Version 1 that focuses on the legacy projects and teamwork environment

or

< 1 minute. A short highlight reel of b-rolls from Version 1, that shows a progression of a project from start to finish.

Mood

Story

Intro

Start with the best exterior shot of a legacy project.

Excerpt from an interview that makes a good introduction statement

Intro

Cut to the person that’s delivering the intro line from the previous shot

Intro 2

Cut to a “DA Architects + Planners” logo in the main lobby.

Interview: a line that starts like “at DA Architects + Planners” or “we are DA Architects + Planners”….

"Collaboration"

"Collaboration"

Example 1: Team meeting

"Collaboration"

"Collaboration"

Example 2: sketching together

"Collaboration"

"Collaboration"

Ex3: working together at workstations

"Collaboration"

"Collaboration"

ex4: meeting with clients

"Craftmanship"

Detail shot of sketching

"Craftmanship"

Detail shot of working on computer

"Craftmanship"

show 3d models, and team discussing over it

"Craftmanship"

show construction. Maybe a timelapse. Considering use of stock footage if needed.

"Placemaking"

Show the finished project in its best form

"Placemaking"

A finished project with people using the place. (Has to be a public space)

"Placemaking"

Use of places but in more personal level. May consider using stand in talents for these shots

Ending

End with group facing the camera. Consider taking in small segments in different location if the group is too big.

Intro

Intro

Intro 2

"Collaboration"

"Collaboration"

"Collaboration"

"Collaboration"

"Craftmanship"

"Craftmanship"

"Craftmanship"

"Craftmanship"

"Placemaking"

Ending

Shooting Plans

Day 1: Interviews, b-rolls at the office

Day 2: Selective project locations for b-rolls.